Amazon Sellers Boost Seasonal Sales With Strategic Marketing

Amazon Sellers Boost Seasonal Sales With Strategic Marketing

This article provides three strategies for Amazon sellers of seasonal products to increase sales during peak traffic periods. First, accurately position products during the pre-traffic phase to reduce ineffective spending. Second, analyze customer search term reports for low-budget testing. Third, leverage Sponsored Brands (SB) ads to drive incremental growth before Black Friday. The article also emphasizes the importance of rationally estimating sales and acting within one's capacity to avoid overstocking or understocking.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Grapple with Mass Trademark Invalidations

Amazon Sellers Grapple with Mass Trademark Invalidations

A Shenzhen service provider's violations have led to the potential invalidation of over 13,000 trademarks, causing significant losses for Amazon sellers. Emergency solutions, such as reapplying for trademarks, are offered. The importance of trademark compliance is emphasized to avoid future risks and protect intellectual property rights. Sellers are urged to review their trademark status and ensure they are working with reputable and compliant service providers to mitigate potential damage.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Suspensions Amid Policy Shifts

Amazon Sellers Face Suspensions Amid Policy Shifts

Amazon's tightened policies and increased demands on FBA shipment timeliness pose threats to account security. Sellers need to standardize operations, optimize logistics, diversify their business, and seek legal aid to mitigate risks and enhance competitiveness. Facing future policy adjustments, sellers should be mentally prepared and proactively respond to changes. Focusing on compliance and efficiency is crucial for navigating the evolving Amazon landscape and maintaining a secure and profitable business.

01/04/2026 Logistics Industry Insights
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Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon Adjusts Meltable Item Policy Sellers Adapt Strategies

Amazon's new removal policy for meltable products, affecting 450,000 ASINs, has drawn significant attention from sellers. The policy aims to improve customer experience but has sparked debate regarding double standards and justification. Sellers should adjust product selection strategies, optimize inventory management, strengthen risk management, and actively communicate with Amazon to address the challenges posed by these policy changes. Adapting to these new regulations is crucial for maintaining business continuity and minimizing potential losses.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Fee Hikes Seek Cost Strategies

Amazon Sellers Face Fee Hikes Seek Cost Strategies

Amazon has increased several fees, including Multi-Channel Fulfillment (MCF) fees, monthly inventory storage fees, storage utilization surcharges, and aged inventory surcharges. Sellers need to refine inventory management, diversify sales channels, optimize product selection strategies, and improve operational efficiency to cope with cost pressures and achieve sustainable development. This includes carefully monitoring inventory levels, exploring alternative fulfillment options, and focusing on high-demand, fast-selling products to minimize storage costs and avoid aged inventory fees. A proactive approach is crucial for maintaining profitability.

12/29/2025 Logistics
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Amazon Sellers Can Safely Update Brand Names

Amazon Sellers Can Safely Update Brand Names

This article provides Amazon sellers with a detailed guide on modifying their brand name. It emphasizes submitting applications through official Amazon Brand Registry channels and preparing sufficient supporting documentation. The guide aims to ensure compliant and secure brand name changes, mitigating the risk of listing damage. It covers the necessary steps and best practices for a smooth and successful brand name update while adhering to Amazon's policies and guidelines. By following this advice, sellers can minimize potential disruptions and maintain a healthy presence on the Amazon marketplace.

12/29/2025 Customs Knowledge
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Ebay Sellers Urged to Strengthen Password Security

Ebay Sellers Urged to Strengthen Password Security

This article provides a detailed guide on how eBay sellers can change and recover their account passwords, offering solutions to common issues. It emphasizes the importance of daily account security maintenance, aiming to help sellers improve their account security level and ensure transaction safety. The guide covers best practices for password management and offers tips on recognizing and avoiding phishing attempts and other security threats. By following these recommendations, sellers can significantly reduce the risk of account compromise and protect their business on eBay.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Face Listing Suppression Recovery Tips

Amazon Sellers Face Listing Suppression Recovery Tips

This article delves into the common causes of Amazon listing hijacking, focusing on the tactics employed by malicious competitors. It provides a detailed self-rescue guide, including troubleshooting, contacting customer support, re-uploading the listing, and submitting appeals. Furthermore, it emphasizes the importance of preventative measures such as joining the Transparency program and building a brand website. The aim is to help sellers quickly recover their listings and establish a fair competitive operating environment on Amazon.

12/31/2025 Logistics Industry Insights
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Ebay Sellers Guide to Fixing Shipping Errors

Ebay Sellers Guide to Fixing Shipping Errors

Incorrect shipping information is a common issue for eBay sellers. This article provides detailed solutions, including self-checking, proactive communication, and preventative strategies. It emphasizes the importance of tracking information and shares tips on shipping cost strategies and packaging details. The goal is to help sellers improve the shopping experience, protect their rights, and ultimately achieve success on eBay. By addressing these issues, sellers can minimize errors and ensure smooth transactions, leading to increased customer satisfaction and positive feedback.

12/31/2025 Logistics
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